In another announcement of a celebrity budget line, Mary-Kate and Ashley Olsen are launching a juniors collection called Olsenboye (the twins’ ancestral name) for JCPenney, which will include shoes.  Although the Olsen twins already have higher-end shoe line Elizabeth and James, the JCPenney line will help them reach a different, younger audience and offer a much more wallet-friendly price range of $20-$50. 

The collection, which will also include apparel and accessories, will launch online and in select stores by November and will expand to a full launch by February 2010.  I’m definitely looking forward to seeing the shoes!

More information can be found at olsenboye.com or at WWD.

Bloomingdales is having a Fall Markdowns Sale that takes 30% off select items, including a selection of designer shoes.  There’s over 40 pairs from names like Elizabeth and James, L.A.M.B., Pollini, Corso Como, Marc by Marc Jacobs and more.  A 30% discount takes a pretty hefty chunk off the price tag for shoes in this price range, so I thought I’d turn my handy spotlight on and highlight a few of the deals:

L.A.M.B. Rae Floret Pump for $227.50, discounted $97.50 from the original $325 price

L.A.M.B. Randi Ruffle Peeptoe Pump for $241.50 , discounted $103.50 from the original $345 price

Elizabeth and James Jazz Pump for $227.50, discounted $97.50 from the original $325 price

Miss Sixty Jessica Platform Leather Pump for $104.30, discounted $44.70 from the original $149 price

Elizabeth and James Send D’Orsay Wedge for $252, discounted $108 from the original $360 price

See all other eligible shoes.  Sale expiration is unknown.