Star Designer: Naya Shoes – earth friendly, cute & comfy
Since Earth Day 2010 is coming up tomorrow and it’s the 40th anniversary of the special day, I decided to turn the Star Designer spotlight on a brand-new line of eco-friendly footwear called Naya Shoes. Naya, which is the Hindi word for “renewal” according to WWD, was officially launched on March 4 of this year by Brown Shoe, a company that operates Famous Footwear and Shoes.com and has a brand portfolio that includes Naturalizer, Via Spiga, Franco Sarto, Carlos Santana, Fergie and more.
According to the St. Louis Post-Dispatch, Naya is the first company-owned (i.e. not licensed) brand launched by Brown in about ten years, so it’s definitely a rare venture for the company. But the line is also unique because they’ve set out to make shoes that are cute, comfortable and environmentally friendly all at once. It’s a tall order, but I have to say they’ve done a great job. When I first came across a Naya pair, I definitely noticed the appearance of the shoe initially, which was exactly their intention. Pat Hogan, general manager of Naya, tells the St. Louis Post-Dispatch that they were “focused first on designing ‘beautiful’ shoes — and then looked for sustainable and biodegradable materials that could be used. The shoes are also created with comfort in mind.”
According the the Naya Shoes website, they employ the use of the following materials whenever possible:
- Chrome-free or vegetable-tanned leathers
- Natural, organic or sustainable fabrics
- Heels made from sustainable bamboo
- Biodegradable latex foam cushioning
- Natural cork and rubber footbeds
- Outsoles made with recycled materials
- Nickel free metal buckles
- Recycled paper boxes
- Water soluble glues and cements
I’m definitely in support of shoes that can potentially benefit the planet and Naya shows that being fashionable and environmentally-friendly can go hand-in-hand. I’m especially liking these styles:
Naya Atwood for $120 with free shipping from Shoes.com.
Naya Fowler in tan or black for $110 with free shipping at Shoes.com.
Naya Alamosa in red, black or taupe for $120 with free shipping at Shoes.com.
Naya Salida in brown, black or nickel for $110 with free shipping at Shoes.com.
Naya Timpas in yellow, green or brown for $124 with free shipping at Zappos.
Naya Arvada in white, red, brown or black for $124 with free shipping at Zappos.
Naya Arnelli in brown, white or black for $125 with free shipping at Shoes.com.
Naya Shoes are available at all of these online shoe stores, but it’s worth noting that if you purchase Naya from Shoes.com during the month of April, they will plant a tree for each pair. Also, Naya will give away a free pair of their shoes if they reach 1,000 Facebook fans by April 22, and they’re really close to reaching that now, so be sure to become their friend and you just might score a pair for yourself!