Shoe Buzz: Olsen twins on Good Morning America for Olsenboye launch at JCPenney
Mary-Kate and Ashley Olsen appeared on Good Morning America today to talk about the full launch of their affordable JCPenney line Olsenboye, which includes apparel, handbags and shoes. Olsenboye was announced in October ’09 and a limited selection of items were available by November, but today marks the full rollout of the line, which is targeted primarily at juniors. On Good Morning America, the twins discussed the collection and models were on hand to show some looks. Of course, I’m primarily interested in the shoes:
Mary-Kate and Ashley partnered with Steve Madden to produce the shoes and handbags in the line. The looks are definitely youthful and I’m a bit out of that teen demographic, but I’m definitely feeling these shoes, which were featured on the show:
The adorable Olsenboye Madeline comes in black or blush and they’re on sale for $44.99, reduced from $60. Coupon code URBUDS2 takes another 20% off until 2/8/10, making them just $35.99.
Here is the Olsenboye flat seen on the show:
The suede Olsenboye Sweetie is available in black, pink or yellow for $50. The coupon code above takes another $10 off, making them $40.
They also feature a pair of jazz shoes, which I don’t see available, and a black boot. It doesn’t appear the exact boot is available either, but this combat boot is for sale:
The Olsenboye Hailey is marked down to $49.99 from $100. The coupon code above makes them $39.99.
This pair wasn’t featured on the show, but they are another really cute option from the line:
Olsenboye Sofia in black or pink for $34.99, reduced from $60. The coupon code drops the price to $27.99.