Shoe Buzz: Olsen twins shoe line for JCPenney
In another announcement of a celebrity budget line, Mary-Kate and Ashley Olsen are launching a juniors collection called Olsenboye (the twins’ ancestral name) for JCPenney, which will include shoes. Although the Olsen twins already have higher-end shoe line Elizabeth and James, the JCPenney line will help them reach a different, younger audience and offer a much more wallet-friendly price range of $20-$50.
The collection, which will also include apparel and accessories, will launch online and in select stores by November and will expand to a full launch by February 2010. I’m definitely looking forward to seeing the shoes!
More information can be found at olsenboye.com or at WWD.
February 3rd, 2010 at 6:36 pm
[...] of their affordable JCPenney line Olsenboye, which includes apparel, handbags and shoes. Olsenboye was announced in October ‘09 and a limited selection of items were available by November, [...]
February 9th, 2010 at 5:45 pm
[...] The number of celebrities jumping on the shoe design bandwagon. Victoria Beckham, Heidi Klum, Mary-Kate and Ashley Olsen (Olsenboye for JCPenney and Elizabeth and James), Dinah Lohan, Fergie, Nicole Richie and more [...]