Shoe Buzz: Olsen twins shoe line for JCPenney

In another announcement of a celebrity budget line, Mary-Kate and Ashley Olsen are launching a juniors collection called Olsenboye (the twins’ ancestral name) for JCPenney, which will include shoes.  Although the Olsen twins already have higher-end shoe line Elizabeth and James, the JCPenney line will help them reach a different, younger audience and offer a much more wallet-friendly price range of $20-$50. 

The collection, which will also include apparel and accessories, will launch online and in select stores by November and will expand to a full launch by February 2010.  I’m definitely looking forward to seeing the shoes!

More information can be found at or at WWD.

2 Responses to “Shoe Buzz: Olsen twins shoe line for JCPenney”

  1. Shoe Buzz: Olsen twins on Good Morning America for Olsenboye launch at JCPenney | Fairy Shoe Princess Says:

    […] of their affordable JCPenney line Olsenboye, which includes apparel, handbags and shoes.  Olsenboye was announced in October ‘09 and a limited selection of items were available by November, […]

  2. Message from Princess: The highs & lows of shoes in 2009 | Fairy Shoe Princess Says:

    […] The number of celebrities jumping on the shoe design bandwagon.  Victoria Beckham, Heidi Klum, Mary-Kate and Ashley Olsen (Olsenboye for JCPenney and Elizabeth and James), Dinah Lohan, Fergie, Nicole Richie and more […]

Leave a Reply

© 2018 The Fairy Shoe Princess.
Site design by Just Spiffy Web Design