Shoe Buzz: Olsen twins shoe line for JCPenney
In another announcement of a celebrity budget line, Mary-Kate and Ashley Olsen are launching a juniors collection called Olsenboye (the twins’ ancestral name) for JCPenney, which will include shoes. Although the Olsen twins already have higher-end shoe line Elizabeth and James, the JCPenney line will help them reach a different, younger audience and offer a much more wallet-friendly price range of $20-$50.
The collection, which will also include apparel and accessories, will launch online and in select stores by November and will expand to a full launch by February 2010. I’m definitely looking forward to seeing the shoes!