Shoe Buzz: $50,000 to never shop at Zappos again

BuzzZappos addicts beware!  The shoe retailer is offering a limited edition “Cease and Desist” t-shirt for the low, low price of $50,000 to anyone who wants to permanently halt their significant other’s shoe shopping habit at this online store (by disabling their account).  The price includes time with a Zappos CLT rep, who will hand-deliver the shirt to the cut-off shopper and offer a shoulder to cry on for up to sixty minutes ($3.99/minute for any overtime) or share tears of joy with the shoe disabler.  For anyone living with a seriously huge shoe spender, this may seem like a fabulous bargain;  however, relentless shoe shoppers will simply create another account with a different email address and resume normal spending, leaving their hapless SO with a seriously expensive t-shirt.  Maybe they should issue another shirt that says “I spent $50,000 at Zappos and all I got was this lousy t-shirt”!

All jokes aside, this is a pretty funny promo and I got a good laugh out of it, but I have to wonder how many people might actually take Zappos up on this one!

Update: Check out what Blogher has to say about it in Zappo: Sexist Marketing Ploy or Brilliant Viral Humor?.

One Response to “Shoe Buzz: $50,000 to never shop at Zappos again”

  1. Erwin Fishbeck Says:

    What a wonderful blog you have. I love how you write and make everything simple and easy to understand. Thank You!

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